Wednesday, July 16, 2008

Frank Team





This looks like a great website - FRANK TEAM. It's kinda for young female entrepreneurs - social and the like - young women with ideas. Here's a blurb from the home page, have a look around;

Ever wondered where all the good people have gone? In our rollercoaster world, it's hard to know what's genuine. When it comes to life satisfaction there's stacks of things to distract us from what's real - celebrity magazines, dodgy politics, 'reality' TV...

So we got to thinking, if we're a company made up of enterprising people who value the real over the fake, people over profit, where can we make the biggest difference?


They have a free online magazine called Frank Mag, the most recent issue has a story in it on an event YWCA staged in Adelaide on International No Diet Day - there you go, i didn't know such a day existed.

Determined to take the focus off food, the YWCA wanted to mark the day with a message of positive body image. So they set up a stall in the city's central Mall, armed with two Polaroid cameras, black textas, and a blank canvas. The idea was to ask people to have their photo taken and write on the photo what they love about themselves.

Just as excited about the concept as we were, one woman noticed us, stopped, and was delighted by the idea. She smiled as her photo was taken and simply wrote 'Breasts' on her image. She spoke lovingly of how they had fed her children, and that they were without question what she loves most about her body.


1 comment:

  1. Cris thanks for that. What a fantastic idea. I would LOOOOVVVE to do somethuing like that. Its like an extension of the things we do but taken into the community. So cool

    ReplyDelete