Why dont hetero men like to use condoms?

One of the topics that regularly come up in discussions regarding safer sex is that:
A) condoms are about as good as it gets when it comes to safer sex.
B) BUT... they are not used enough - young men say they dont like to use them.

I reckon research into WHY they are not used is money well spent. It might give us a clue as how to make them better OR even a clue as to how to develop a better form of contraception that also acts as a prevention for STIs.

Have a look at this article I got from a link posted by the Kinsey Institute facebook site.


"The federal government is spending $423,500 to find out why men don't like to wear condoms, a project government watchdogs say is a nearly-half-a-million-dollar waste of taxpayer money.
Researchers at Indiana University's Kinsey Institute, with funding from the National Institutes of Health, are investigating why "young, heterosexual adult men" have problems using condoms. The study will include "skill-based intervention" to teach grown men how to use protection.
The first phase of the two-year study called "Barriers to Correct Condom Use" will be a simple Q&A, but doctors say the second phase will plumb uncharted territory.
"The second phase involves a laboratory study, and focuses on penile erection and sensitivity during condom application," reads the abstract from Drs. Erick Janssen and Stephanie Sanders, both of the Kinsey Institute.
"The project aims to understand the relationship between condom application and loss of erections and decreased sensation, including the role of condom skills and performance anxiety, and to find new ways to improve condom use among those who experience such problems."