Monday, May 13, 2013

Body Image and Media responsibility?


Great discussion from greatist.com
This week, news broke that Abercrombie’s CEO Mike Jeffries had no interest in marketing his clothing to plus-size women. In response, media outlets across the globe expressed outrage, some labeling Jeffries an “asshole” for making women feel unwelcome in his store. Almost immediately, a petition appeared on Change.orgasking Jeffries to “stop telling teens they aren’t beautiful.”
The Abercrombie debacle came right on the heels of H&M’s controversial decision to feature a plus-size model, Jennie Runk, in its advertisements. Meanwhile,department stores across North America and Europe have made headlines in the last few months for using mannequins that better resemble real people than Popsicle sticks.
At a time when many people, especially women, suffer from negative body image, all this news points to an essential question: Are marketers and media really responsible for making or breaking our self-esteem?
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