Tuesday, February 03, 2009

What's Happening to our Girls


What's Happening to our Girls - by Maggie Hamilton.

This book is really fantatstic. It is in the SHineSa library and I reckon we should all read it.

Here is a quote just from the introduction.


"The book starts with baby girls, because advetisers are now actively targeting babies. They know that at 6 months a baby is able to retain brand logos, and that the trademarked characters on babies clothing and thier environment will translate into sales from the age of 2 upwards.This early process of turning girls into consumers reduces them to little more thajn target markets and had a dramatic and detrimintal impact on thier aspirations, body image and sense of self".


I dont kinow about you but this frightens and angers me - please have a read.

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