Tuesday, March 20, 2012

Sexualising MandMs???




Yep;



Even our funl ittle packet of MandMs is sexualised. I hadnt even considered this until I read this posting from About Face.



Most everyone loves MandMs. They’re delicious, colorful, melt-in-your-mouth goodness… Right? That was my opinion, until I realized just how sexist the characterization of America’s favorite candy really is.
Sexism comes in all shapes and sizes. It can be as prominent as the wage gap or as subtle as the words “manmade” or “mankind.” It’s important to recognize that subtle sexism is no less dangerous than sexism that is unmistakable. Sometimes, we have to focus on the tiny manifestations of sexism in order to understand how it becomes a larger, more systematic problem.

Green MandM's high-heeled, knee-high boots, luscious lips, and long, accentuated eyelashes make her a symbol of sex appeal.



This week’s culprit? MandMs.



Shocking, I know. How can that familiar, delicious morsel of chocolate encased in a shiny candy shell be harmful to gender equality? I had this epiphany last week as I toured MM World in New York City. Suddenly confronted with an (arguably unhealthy) abundance of MandM merch, I realized that the MM characters are — gasp! — mostly men. 1 of the 5 original MandM characters is a woman. That’s only 20%.

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