Recently a Vodka company in posted an advertisement that appeared to depict a rape. After complaints the advertisement was withdrawn within a day and the company made an apology and donated funds to the Rape, Abuse and Incest National Network. Part of our work with young people should be HOW TO BE AN ACTIVIST against the things in life you want to change.
Los Angeles (CNN) -- Belvedere Vodka executives quickly apologized for an ad posted online that showed a smiling man grabbing a woman, who appeared to be in fear, from behind.
"Unlike some people, Belvedere always goes down smoothly," the ad's caption read.
It drew hundreds of negative comments after it appeared Friday on the company's Facebook page, with many suggesting it appeared to depict a rape.
Belvedere Vodka marketing Senior Vice President Jason Lundy posted an apology on the page Friday afternoon, saying the ad also offended "the people who work here at Belvedere."
"The post is absolutely inconsistent with our values and beliefs and in addition to removing the offensive post we are committed to making sure that something like this doesn't happen again," Lundy said.
Company President Charles Gibb added his apology in a posting Saturday.
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