Wednesday, November 16, 2011

Remember Ruby.



THANKS TO ADIOS BARBIE FOR THE FOLLOWING

The late Anita Roddick (1942-2007), the founder of The Body Shop, wanted to do something about false representation of women. In 1997, the socially-conscious international cosmetics franchise and Host Universal created Ruby: a chubby-cheeked, chestnut-haired, computer-generated figurine. Ruby was the brainchild of The Body Shop’s self-esteem campaign, “Love Your Body.” Her size 16 image was accompanied by the caption, “There are 3 billion women who don’t look like supermodels and only 8 who do.” She sent the message that you should love what you’ve got, not loathe it.

If you’re familiar with Ruby, you know that she’s not easy to locate. So, where’s this confident and curvaceous character been hiding? You can find her here, alongside other rejected and banned ads. We can thank Mattel for Ruby’s label of “Banned.” The U.S. toy manufacturer thwarted the innovative campaign in its early days by serving The Body Shop with a cease-and-desist order; all posters had to be removed from American shops. Click here to read more.....

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