Thursday, December 03, 2009

Real Beauty: Jodi Bieber


(The picture to the left is one of her photographs - not a portrait of Jodi)
Jodi Bierber is a South African born photographer: She has recently released a collection entitled real beauty. Here is what she says about this:


This project is an extention of a Dove billboard advertising campaign in London showing ordinary women in their underwear advocating and speaking up for Real Beauty. Advertising campaigns don’t usually draw my attention, but this one did. A model sitting next to me on the way from London to Paris emphasised the extent to which Photoshop is used to enhance beauty. She was not in the least bit concerned about the rings under her eyes as these imperfections would easily be erased after her photoshoot. A BBC radio documentary spoke about an increase in the cases of black anorexic women in South Africa, as the full figured body which was once more favourable is no longer as desirable as Western body shapes.


This is a fantastic collection. Go here to see more.

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