Wednesday, March 02, 2011

Generation M2


A really good exploration of Media in the lives of 8 to 18 year olds. This is the 3rd in a series of studies which started in 1999, so you get a progessive look at the changes in media use as they have occured. For instance according to this study 8 to 18 year olds spend almost 11 hours a day with various forms of media ( latest data from 2009). This is up 3 hours and 15 minutes from 1999.


what does this mean???? Go here to find the study and presentations:

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